Roland Palme joined Sorrell Financial in 2024, bringing experience from the financial planning space where he worked closely with clients on both wealth and insurance strategies. He holds a Bachelor of Commerce in Investment Management and is currently working toward his CFP designation to further develop his expertise. Roland has seen firsthand the impact that proper insurance planning can have on a family and is passionate about helping clients protect what matters most. He values strong relationships, both professionally and personally, and enjoys helping our clients find the right coverage and the peace of mind that comes with it. Originally from South Africa, Roland still returns regularly to visit friends and family. He stays active through tennis, both competing and coaching in his free time. When he’s not in Edmonton, you’ll likely find him in Canmore with his family, enjoying time in the mountains.