Geoff joined Sorrell in 2024, bringing with him a decade of experience in the industry. The diverse client base at Sorrell served as one of the many attractive factors, as Geoff has a deep appreciation for the challenge that comes with crafting complex solutions. He values the team environment and the collaborative opportunities it offers, with a special appreciation for working among the unique perspectives that come from such a diverse group. Contributing to his team’s success is what keeps Geoff going, personally and professionally. Above all else, Geoff prioritizes genuine client interaction, whether in the office or at events around the city, where he gets to understand their needs on a personal level.
Outside of work, Geoff stays active year-round, playing hockey in the winter, softball in the summer, and embarking on backcountry camping adventures. His favorite spots include Jasper and Banff National Park, where he enjoys disconnecting in the wilderness. Downtime often involves exploring Edmonton's river valley and sampling local breweries.
